Are you one of those people who are already very skilled in what you do, infact you’re probably at the top of your game but … still not getting the financial rewards you want?

If this is you then there’s a problem with your congruency with your product or service and that of selling it to the very people who need it the most. And that problem lies in your thinking … or rather how you think about selling.

Historically, sales has always held some sort of negative-stigma to it because it’s often been associated with being bad, cheating someone out of something or getting one over on somebody else. And I’m sure like myself you’ve probably had some bad experiences around sales too whereby someone has sold you something and it’s not turned out to be what you thought it was. It might have been poor value, not done what is said on the tin or when you tried to take it back the salesperson refused to give you a refund or simply wasn’t there at all!

All of the negative messages you receive at some point in your life have come about by a bad sales experience or that of someone close to you. But I’ve got to tell you that is NOT what sales is about.

True sales is being of service to the very people you KNOW will benefit from your products and services. In fact, you are doing them a disservice by not offering them the very thing that will be helpful to them. But there lies another problem … they don’t know that your product or service is the very thing that will help them.

And this is where true sales skills come in because you need to be able to be in a position whereby you can educate them into how your products and services will benefit them. To do that you need to dig deeper into their problem by asking them questions while you match up what will be the best solution for them. While at the same time you diminish their fears around being sold something that might not work, will cause them a problem with their boss or loved ones or any feelings of fear about the decision they’re making or being cheated in some way.

Of course it will take some time for you to become confident and competent in selling authentically in this way. Your emotions will still come up to the surface as to whether of not you’re enjoying the sales experience but eventually you will break through and start to enjoy sales. Because sales really is all about great customer service and giving an experience of what your offer is and how it can help them. After all, don’t you want to make their life or their business just a little bit easier for them? Don’t you want to help them make the right decision rather than falling into the hands of someone who’s unscrupulous and not as interested in their well-being as you are? I’m sure you do.

To learn more about how to master the skills of selling go to: and discover the No.1 sales skill of all.
Article by: Wendy Howard, Spirit of Venus,,

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