This might seem quite a simple step but often it’s one that isn’t given enough priority. This is to grow and double your database.
But it’s not that simple. Because people who are really successful in business (and I’m referring to successful businesses that grow using the internet as well as traditional methods) not only set out to grow their list but they set out to double their database several times over…and they aim to keep doing that.
They will move from 5,000 to 10,000. Then from 10,000 to 20,000 and from 20,000 to 40,000…and they will continue to do that so they have hundreds of people on their database.
Why would you want to do this? Well, when you have a ready made database of warm leads (people who know you and you’ve taken time to nurture a relationship with), when you launch a product then you already have people to market it too.
As with everything, there is a system and there is a formula to follow. The principle is to grow your business with multiple marketing methods. That is doing things such as teleseminars, webinars, working with other people, referrals, pay per click, speaking at events, social media, article submissions etc. etc. etc.
The short of it is that you have to develop a powerful referral strategy, implement a system and a process that works for you. And keep on doing it.
Set an absolute goal for you to double your customer database and concentrate time and effort to do so.