Myth:  Create a hundred page ebook, sell it for $37 and make a fortune.

Truth:  One ebook does not contain the key to make you rich, you’ll be lucky if you break even. Right now many successful people online are losing money on that first product that you see.

That’s why you have to learn Backend strategies.

If you think a fortune is £1 million, then you have to sell 27,028 e-books.   Not going to happen ever. Sorry!

Even if you think a fortune is £100,000, you would still have to sell 2703 books, which is almost impossible as well.

Here’s what your front end purpose is; To create a relationship to continue selling.

What Type of Products or Services Can I Use In My Backend Strategy?

  • Boot camps
  • Workshops
  • Coaching programs
  • Home study courses
  • Field trips
  • Mastermind groups
  • Do-it-for-them services
  • Membership sites
  • Physical version of your digital product.
  • Consider breaking your product into two separate offers.
  • And much, much more
  • Offer the “what comes next”.

Remember: The money is in the back end. Your strategy needs to include numerous front ends to bring people in but focus all leads from those towards the back end. This is where you money is.

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