A down-sell is what is offered if the upsell is rejected. The upsell may be rejected because it is too expensive, so a down-sell is generally cheaper.Down-sells may not require a big decision and commitment of the buyer’s time and money. Down-selling lets the would-be lost customers quickly move from prospect to customer.
- Gives the opportunity for the customer to enter the product funnel.
- Allows you further pre-selling and positioning of your higher margin products.
- Serves as a great opportunity to introduce who you are and what you can do for your customers.
- Effective at establishing new relationships.
Helps build trust and credibility.