Whether you are preparing to launch a product online, or sell that e-book, you may want to think about bonuses.  Bonuses are a great way to increase your sales.  It’s no secret that consumers like free things; free things that online are often referred to as bonuses.

If properly executed, the idea is that you may be able to attract a large number of buyers, just for offering some additional bonuses.  To make the most of this you must choose the bonus wisely.  Bonuses that may be worthwhile putting extra effort into adding to your webpage offer include free product samples, coupons, discount codes, printable charts or other resource guides, or additional e-book features, like more content or extra chapters to e-books.

In addition to having a wide variety of bonuses to choose from, when offering them with a purchase, you can also decide where those bonuses will come from.  For instance, there are many e-book authors who like to offer their own bonuses.  These types of bonuses often include additional e-book content or printable resources, such as charts.  For example, if you are writing an e-book that outlines getting out of debt, you may want to include a number of extra, but free printable resources. These guides could include monthly budget charts, a debt total tall sheet, or a chart that can be used to track spending habits.

What is nice about offering these types of free bonuses is that they are relatively easy to offer and they are bonuses that many people will use and find helpful.

If you are interested in offering a different type of bonus, such as free product samples or coupons, you may need outside assistance.  For this example, let’s say that you were trying to sell an e-book that outlines caring for your exotic pet.  You may be able to partner with an exotic pet store, online or offline.  In most cases, you will find that most businesses would be more than willing to provide you with coupons or discount codes which you could include in your offer and give to your buyers.  It is also important to note that the company which you partner with may also be able to benefit; they too will likely see an increase in sales, as many consumers shop where they can save money.  Those first-time sales may even create long-term customers; therefore, everything works out for everyone involved and it becomes a win-win for all.

If you are able to create your own low-cost bonuses, like printable resource guides, you may want to think about giving these bonuses away to all buyers.  If you are partnering with another business, to offer free product samples or coupons, it might be best to set a time frame or limit the number of buyers who qualify for the bonuses. Time sensitivity often forces people to make the decision ‘now’ rather than losing out on the offer. Advertising that bonuses are available for the first one hundred buyers will likely cause a temporary spike in sales, but it may be just enough to generate interest or create a “buzz.”

Adding a bonus or bonuses to your product offer is something that is completely optional; you don’t have to do it if you don’t want to.  However, bonuses have a fairly high success rate, especially when marketed the proper way. Lets’ face it, from a consumer standpoint, do you like getting free things?  There is a good chance that you do and so do millions of other consumers too.

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