It makes sense every so often to do a survey to your list asking them what they want BEFORE you start on social media, or posting blog content.
Find out which social media channel they prefer to use. Is it Twitter, Facebook, You Tube, Linked In or Pintrest?
If you don’t know, ask which they would prefer to communicate via.
All it takes is a couple of quick questions posted via email or a platform like Survey Monkey. This will help you decided which social media platform to focus on.
Pintrest is great if you have a visual component to your business such as Jewellery, clothing, physical products.
Focus your time and be consistent. If you sign up for all the social media sites presented to you, you will run yourself ragged and end up doing nothing. Choose carefully and be consistent with the ones you and your customers prefer.