Slow? I want to make quick sales don’t I? Well yes, but it doesn’t happen quite like that because …

The higher the price of the product or service, the slower the sales cycle is likely to be. Plus … the larger the sale, the more money needs to go into marketing it.

However, the cost of getting a new customer is 5 times higher than that or retaining them and selling something else to existing customers.

What does this tell us?

In short, there is a time frame to sales depending on the value of your product or service and there is a nurturing time frame to educate your customer in the value of your product or service.

Nurturing and looking after your prospect once they’ve shown an interest in your product or service and educating them as to the reasons to buy by demonstrating how it will help them … is all time well spent.

You will reap the rewards in the longer term.

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