Free downloads and e-books are quickly becoming what used to termed as two a penny. If you would like to make a profit selling these types of products online then you need to be able to set yourself apart from the rest.
One of the easiest ways to do this is through positive recommendations and reviews. People are more likely to buy an e-book, especially a e-book or guide, if it comes highly rated and recommended. If you would like to know how product reviews and recommendations can help you, you are urged to read on. A number of helpful tips are outlined below:
As mentioned above, there are a number of different ways that product reviews and recommendations can help you. It was also mentioned that e-books are becoming ‘two a penny’. Essentially, this means that there are so many free downloads and low-cost e-books available for sale; it is often difficult to make a any sale at all with so much competition.
Getting reviews or recommendations from your previous customers, which are also referred to as testimonials, may help increase your sales. Positive testimonials help to create a name for yourself; a good name. They can also create a sense of trust; trust that many consumers go searching for before making an online purchase, even an e-book purchase.
Although it is important to know just how helpful customer testimonials are and how they can help you, you may also be wondering about getting them in the first place. Many people believe that you have to sell your product first before receiving any customer testimonials or reviews. This is not true. Many people publishing their first book give it away in exchange for great reviews. In this instance, it is often given away as a freebie as a downloadable e-version, but they ask you to pay the package and postage if you want to receive the printed copy. For the first 50 or so books this is great marketing as you obtain their names and contact details to your list too. To find willing people, visit a few forums as there are plenty of willing people there who will participate.
Once you have a collection of customer testimonials, it is important that you put them to good use. In fact, you will want to make sure that you use them to the best of your ability. Not only will you want to display your customer testimonials on your webpage or your e-book sales page, but you will want to take it a step further. It may be a good idea to use customer quotes in a press release or even in a newsletter that you send out to other internet users. To effectively help you increase your sales, customer testimonials need to be seen and prominently displayed.
Speaking of being displayed, there are also a number of different ways that you can have your customer testimonials displayed. The most common form of customer testimonials, even is in printed format, like a small paragraph. Of course, this is okay to do this, but you may want to take it a step further. If it is at all possible, you may want to think about having your customers give their testimonials in video format. This is relatively easy to do as many internet users have webcams.
If you are unable to do a video format, you will at least want to include pictures with your written reviews or customer testimonials. Having a picture, even just a headshot, of the person who gave the review, puts a face to it. This is something that many consumers search for. Although a picture really doesn’t mean anything, it gives consumer a sense of trust, a feeling that it is a real, legitimate review.
Customer testimonials are a great way to prove the quality your product or service and even increase the chances of it selling. One important thing that you always need to remember is change. You never want to edit or change your customer testimonials without permission. In fact, changing your customer’s testimonials may land you in hot water; hot water that may bring you some negative, unwanted publicity. So always ask first and ensure they are happy with what is being published.