• Offering your customer a chance to upgrade (as an upsell).
• Upsells can double or even triple the amount of revenue.

Think of up-selling as tacking on a product that can enhance the value of the original product.

Do you need them?  No, but it sure does add extra money to your bank account on the original sale.

Many marketers fail to capitalize on upselling and are leaving an insane load of cash on the table by not asking their customers to buy more.

What  exactly Is Upselling?

Upsell is basically a Win-Win situation. You are happier and your customer is happier.

• An upsell is an offer given to a customer during an initial purchase to bump them to another purchase.
• Customer must get a good deal so the extra value they receive must be worth more than the extra price.    Clearly see benefits.
• The customer needs to see that at the time of the sale in order for the higher priced item to make sense
• Continue to believe it after the sale. (low refunds- Higher trust factor).
• If you buy a computer you are “upsold” on things like the memory, hard drive space, monitor size, etc.
• Upselling is used worldwide in business and is a common practice.
•  McDonalds used to use “Would you like to super-size that?”

Here’s Some Examples of Upsells

• Sell a £47 info product you can easily up-sell to a platinum version which includes the written transcripts for only £67.
• Up-sell to an ‘Inner Circle Members Only’ monthly webinar series for an additional £29/month!   Call it your “Super Success Program”.
• Sell a £17.00 e-book and upsell a video training course showing them the how to step by step process you outlined in the e-book for.
• Deluxe Upsell – You could sell a basic product and tell people for a little more money they can receive the deluxe edition.
• Make Money Upsell – You could offer people the rights to sell the product they are buying.
• Time Upsell - If you’re selling a product or service people subscribe to monthly, offer them a discount to subscribe for a full year.
• Free Upsell – You could offer a free sample or trial of your product (membership). This usually works for a months free trail and then they pay for the service after that.

When Should I Upsell?

Always have something of value to offer.

•  Upsell any time a customer makes a purchase from you.
•  Upsell products that fit and flow with your offer.

Create a Sense of Urgency

The general rule in business is to always have something of value to offer.

Selling points such as “limited time offer” or “limited quantities on hand” create a sense of urgency and improving the conversion rates of upsells.

Upselling is huge! Look at Amazon. Profit margins are high on upsells. In some cases 70% of sales will come from the upsells. That is the difference between £30,000 and £100,000! It’s a lot of money to leave on the table.

The post Understanding The ‘Upsell’ appeared first on Spirit of Venus.

Truth:  One ebook does not contain the key to make you rich, you’ll be lucky if you break even. Right now many successful people online are losing money on that first product that you see.

That’s why you have to learn Backend strategies.

If you think a fortune is £1 million, then you have to sell 27,028 e-books.   Not going to happen ever. Sorry!

Even if you think a fortune is £100,000, you would still have to sell 2703 books, which is almost impossible as well.

Here’s what your front end purpose is; To create a relationship to continue selling.

What Type of Products or Services Can I Use In My Backend Strategy?

• Boot camps
• Workshops
• Coaching programs
• Home study courses
• Field trips
• Mastermind groups
• Do-it-for-them services
• Membership sites
• Physical version of your digital product.
• Consider breaking your product into two separate offers.
• And much, much more
• Offer the “what comes next”.

Remember: The money is in the back end. Your strategy needs to include numerous front ends to bring people in but focus all leads from those towards the back end. This is where you money is.

The post The Big Marketer’s Myth appeared first on Spirit of Venus.

One huge advantage of email marketing is it can be effective for both large and small businesses. When it comes to regular commerce, the larger company can afford to print up colorful fliers and ads. This is much harder for smaller businesses due to the expense. Email marketing can be done using software so that even small businesses can create effective and professional looking email marketing campaigns on a small budget. This willhopefully help them increase their sales.

Email marketing is an effective way to deliver the information you want to get to consumers in the method they enjoy using. Most everyone has email these days and it is common to log on and check for messages several times each day. It also allows you the opportunity to reach consumers around the globe. There are no boundaries when it comes to location with this method of marketing.

On average email marketing costs 78% less than other types of marketing. This savings is after the cost of research, testing, and sending the emails. It also takes the cost of consulting into consideration. Email marketing consulting is often less expensive than other marketing consultants. This means you can choose to save money or maybe invest more but reach more people. In addition to saving money, you save valuable time. Your emails can be scheduled to go out at times when you are out of the office or working on other projects.

To appeal to your consumers, email marketing allows you to use graphics, games, music, videos, and other types of materials to gain their interest. This is something most other marketing concepts don’t allow. Sure, they offer one or two choices but it seems like everything is possible with email marketing concepts. Since you have the name and purchasing history of the individual, you can personalize the email. This makes the customer feel more trusting towards you as well as more loyal to the company. It is much better than getting a piece of mail at home that says dear customer. You will be able to create marketing lists that allow you to send a marketing campaign only to a target market. This is a very effective way of sending different campaigns to different customers.

The process of email marketing gives you tools for measuring the successful of the marketing campaign. You can measure the click through rate, conversion rate, find out how a person linked to your website, and many more ways of analyzing data.

Customers can choose to opt out by clicking the link in your email marketing campaign. This saves you money by knowing who isn’t interested in receiving your information. There is no way to know that with other types of marketing campaigns. For those who are interested in your email marketing campaign, you will see the responses quickly. This is a great way of knowing what is effective for future marketing endeavors.

Email marketing is one of the most common as well as most successful marketing methods available. With the volumes of consumers on the internet everyday it only makes sense to use it from a business point of view. Email marketing is a great way to reach a volume of people quickly and inexpensively. Email marketing is a great opportunity to communicate with your customers. This is an effective way to be able to analyze your marketing tools so you will know what is working and what areas you need to continue improving.

The post The Direct Advantages of Email Marketing appeared first on Spirit of Venus.

19 Top Business Mentors, One Critical Message… “How To Achieve Giant Results, Opportunities and Wealth”

The “Grow With The Masters” Summit 22^nd - 26^th April

There’s still time to grab your copy of this hugely inspirational group of acclaimed mentors as they reveal the secrets for achieving giant results, opportunities and wealth – AND claim 19 FREE Gifts too!

Click here now

A brilliant tele-seminar series taken over 19 sixty-minute calls where you’ll discover secrets like:

• The missing link to wealth and big money making opportunities … and why the majority of people miss out on these … making it easier for you!
• How to activate your spiritual business chakras … and why it’s essential to removing these blocks to enable attracting clients
• The secrets to getting yourself booked as a speaker … and filling your diary with paid speaking spots all year long!
• How to quickly and easily find the hidden money in your business … and 3 (often overlooked) ways you can immediately access an additional £20,000+ right now!
• The 10 step blueprint to literally sky rocket your business … and how to avoid the critical (but common) mistakes that cost you dearly
• A process to take you from Zero to a 7 Figure Income right now … and discover the critical ingredients to achieving this and why most entrepreneurial businesses miss the essential keys
• Discover why many trainers, coaches and practitioners today are doomed for failure …  and what the majority of successful ones are doing to generate their 6 and 7 figure incomes.
• How to build your list of raving fans … turn them into paying clients … and keep them coming back for more … with a few simple but very magical words
• How to overcome your broke beliefs and break through to living with amazing abundance and passion for life
• Discover the secrets to conversations between buyers and sellers that generate leads into sales conversions and the myths behind most e-marketing marketers (which they won’t want you to know!)
• A world of opportunities to making ALL the money you want right now … it’s right at your fingertips … and you’ll discover how to fast track your results to achieving the wealth you want

Click here now

The post It Was Amazing! appeared first on Spirit of Venus.

The “Grow With The Masters” Summit
22^nd – 26^th April

Join a group of acclaimed mentors as they reveal the secrets for achieving giant results, opportunities and wealth.

Click here to signup now

A brilliant tele-seminar series taken over 19 sixty-minute calls where you’ll discover secrets like:

• The missing link to wealth and big money making opportunities … and why the majority of people miss out on these … making it easier for you!
• How to activate your spiritual business chakras … and why it’s essential to removing these blocks to enable attracting clients
• The secrets to getting yourself booked as a speaker … and filling your diary with paid speaking spots all year long!
• How to quickly and easily find the hidden money in your business … and 3 (often overlooked) ways you can immediately access an additional £20,000+ right now!
• The 10 step blueprint to literally sky rocket your business … and how to avoid the critical (but common) mistakes that cost you dearly
• A process to take you from Zero to a 7 Figure Income right now … and discover the critical ingredients to achieving this and why most entrepreneurial businesses miss the essential keys
• Discover why many trainers, coaches and practitioners today are doomed for failure …  and what the majority of successful ones are doing to generate their 6 and 7 figure incomes.
• How to build your list of raving fans … turn them into paying clients … and keep them coming back for more … with a few simple but very magical words
• How to overcome your broke beliefs and break through to living with amazing abundance and passion for life
• Discover the secrets to conversations between buyers and sellers that generate leads into sales conversions and the myths behind most e-marketing marketers (which they won’t want you to know!)

A world of opportunities to making ALL the money you want right now … it’s right at your fingertips … and you’ll discover how to fast track your results to achieving the wealth you want

The post 19 Top Business Mentors, One Critical Message… “How To Achieve Giant Results, Opportunities and Wealth” appeared first on Spirit of Venus.

Costly Mistake #2
Not asking the RIGHT questions that will give you the information you need to negotiate the sale.

Costly Mistake #3
Thinking you have to charge the ‘going rate’ for your industry and basing your price on this. Yes, for some products (such as basic food items) there will be a ceiling on what people will be prepared to pay, but for many businesses, this is not the case. Set your price on what you want to charge based on the income you want to generate into your business.

Costly Mistake #4
Failing to establish the value of your product or service. You need to position your product or service according to what is most important to each potential buyer.

Costly Mistake #5
Getting emotional during the sales process, taking it personally and failing to remain objective.

Costly Mistake #6
Not having a plan to work too. Failure to plan is planning to fail. Invest time to go through the tactics you will use, any concessions you may want to negotiate on and what information you will need to get the best outcome.

Costly Mistake #7
Not walking away when the sale doesn’t make good business sense. If it is not profitable enough and takes up too much of your time – don’t do it.

Costly Mistake #8
Justifying your price when your prospect appears to flinch at your quote. Don’t – stay silent.

Costly Mistake #9
Fear of loss. When you are desperate for the business, you may make the mistake of offering too may concessions just to make the sale. Instead, concentrate effort into filling up your pipeline so that there is always someone else in the wings to sell to.

Costly Mistake #10
Immediately dropping the price to close the deal. Remember that price is rarely the primary reason people will buy from you. Instead, consider other options that will give them added value.

The post 10 Fatal Mistakes In Sales Negotiations That Can Cost You Money appeared first on Spirit of Venus.

The problem is that feels very uncomfortable when you’re in a sales situation and you get that dead air, or silence gap. It seems as if it engulfs the whole of the sales conversation and you have an urgency to fill the gap by saying something.

Well, don’t. Silence is a very powerful weapon to use during negotiations. It does take effort and discipline to master. You do have to concentrate, but in doing so, it will help you gain more leverage.

Here’s a couple of examples of what I’m talking about …

A few years ago a colleague of mine Melinda, was in a situation whereby she needed to find a new technical support person. Her relationship with the person she had been using came to an abrupt end when he decided virtually overnight to head into the sunset on a trip of lifetime. She was left with no-one to give her the technical support she needed for her online business.

She quickly asked around and was given a referral for someone who came with glowing reports of their work. All went well with the discussion on what was required and how they would work together. The only thing to decide on was the price. The person stated that she wanted £X for her services. My colleague was horrified as the amount she’d just been quoted, which was more than three times what she’d been paying to her recent technical support person. She said, “that’s a huge amount. How can you justify that?” The response was, “those are my fees”.

My colleague replied, “but I’ve only been paying someone less than a third of what you’ve just quoted me – can you give me a better price?”. The response was – silence.

It had arrived, that very uncomfortable moment that seems to stretch on forever just happened. Melinda soon realized that she wasn’t going to get another response unless she spoke first. It also gave her time to justify in her own mind that she badly needed the service offered and to get this person, she was going to have to pay the fees she’d just been quoted. She replied, “well, if that’s what I’ve to pay then I’ll have to accept that”, and she did. That’s the power of silence in negotiations.

Another person I know was having a conversation with a journalist who’d contacted her for an article he’d like to use in his publication. She asked him to give her more details. So he went on to discuss the terms of the advertising campaign and how the article would be used. During this time, she remained silent and listened to what he had to say. Then the silent pause … before he said, “but we only have £250 in our budget to pay you”. Up to that point she had not realised there was any payment at all. By keeping silent and not jumping straight in to say, ‘of course providing you keep my details in as the author’ (which is what often happens), she’d earned an additional £250.

Here’s how to put the power of silence to use in your business:

• Become aware of silences during negotiations and the times they occur. This will get you to feel more comfortable with silence gaps and also to feel confident that you are in a place of power, rather than having to justify yourself.
• Give for 3-5 seconds before responding to a comment or statement that your prospect has made. The other person will often volunteer additional information that they wouldn’t otherwise have given to you.
• In training, coaching, or even in interview situations, this is a useful technique to use. When you’ve asked a question and the person has answered it. Sit back and allow a few moments of silence, because invariably the person will respond with a deeper thoughtful meaning to what they’d originally said.

I hope this technique is helpful for you. Use it in practice and observe the difference it makes to your business and your confidence too!

The post How To Use The Power Of Silence To Your Advantage appeared first on Spirit of Venus.

If you are interested in profiting from your latest creation, you can do so, but you may need a little bit of assistance.  To make money, you need to rely on internet sales.  The only problem is that to have internet sales, your product needs to be seen and known about by many more people that you probably have on your current list.

While it may be difficult at times, there are a number of easy ways that you can go about having your e-book or downloadable product successfully promoted.

And lets’ face it if you do not advertise or promote your product, consumers will not even know that it exists. Something can’t be purchased if no one knows that it is available for sale.  Promotion is also important because, if properly implemented, it gets people talking; it creates a buzz about what you do. And there’s no better way of getting promoted than getting other people to help you with the promotion.

So here’s a few easy ways to get people onboard:

• One of the quickest ways that you can go about finding people to help with your promotion is by using the internet. After all, that is where your e-book or downloadable product will be sold. Do a quick search and find people who are already involved in these types of promotions.

• You can find people by visiting online message boards or forums. If you do this, you will find there are a large number of internet users who are also looking for help, when it comes to selling a product or a service.  You could then offer to do a link exchange.  A link exchange is when two individuals agree to help each other promote their products.  For obvious reasons though, you will want to make sure that you do not help to promote a product that could be considered your competition.

• Speaking of online message boards and forums, you can do your own promoting when searching for someone to help you. A large number of message boards and forums allow members to create a signature.  Many posters use a signature to display their favorite quotes or song lyrics, but most use it to promote their business or products; you can also do the same.  For instance, if you are selling something on pet care, you can have a catchy signature line and a link to your sales pages.  This concept works great, especially if you are on a forum that is related to the topic of your offer, like a pet lovers forum. You may also be able to find other posters who are willing to promote your e-book in their signature lines too.

• In conjunction with using online message boards or forums to find people who are willing to promote your product, you can also use standard internet searches.  You will want to search for websites that are, in one way or another, related to the content of your offer.  A large number of web-masters may do a link exchange, but others may want you to pay a small amount of money for an advertising slot.

Even if you must pay for advertising, it will likely be worth it, especially if you find a popular, high traffic website.

As an act of kindness, you may want to provide other internet users with incentives for helping you promote your offer, especially if you are looking to have this help without paying for it.  A popular incentive, as mentioned above, is a link exchange. In addition to a link exchange, you may even want to give your promotional assistants a free copy of your e-book or downloadable product.  In fact, you may even be asked for a free copy. This is actually quite common, as many individuals want to know exactly what they are helping to promote.

Remember that promoting your e-book or downloadable offers is the best way to profit from it.  With a little bit of research and hard work, you should be able to find a large number of individuals who would be willing to help you, and many will do so free of charge.

The post How To Get Other People To Promote For You appeared first on Spirit of Venus.

One of the easiest ways to do this is through positive recommendations and reviews.  People are more likely to buy an e-book, especially a e-book or guide, if it comes highly rated and recommended.  If you would like to know how product reviews and recommendations can help you, you are urged to read on.  A number of helpful tips are outlined below:

As mentioned above, there are a number of different ways that product reviews and recommendations can help you.  It was also mentioned that e-books are becoming ‘two a penny’.  Essentially, this means that there are so many free downloads and low-cost e-books available for sale; it is often difficult to make a any sale at all with so much competition.

Getting reviews or recommendations from your previous customers, which are also referred to as testimonials, may help increase your sales.  Positive testimonials help to create a name for yourself; a good name.  They can also create a sense of trust; trust that many consumers go searching for before making an online purchase, even an e-book purchase.

Although it is important to know just how helpful customer testimonials are and how they can help you, you may also be wondering about getting them in the first place.  Many people believe that you have to sell  your product first before receiving any customer testimonials or reviews.  This is not true.  Many people publishing their first book give it away in exchange for great reviews. In this instance, it is often given away as a freebie as a downloadable e-version, but they ask you to pay the package and postage if you want to receive the printed copy. For the first 50 or so books this is great marketing as you obtain their names and contact details to your list too. To find willing people, visit a few forums as there are plenty of willing people there who will participate.

Once you have a collection of customer testimonials, it is important that you put them to good use.  In fact, you will want to make sure that you use them to the best of your ability.  Not only will you want to display your customer testimonials on your webpage or your e-book sales page, but you will want to take it a step further.  It may be a good idea to use customer quotes in a press release or even in a newsletter that you send out to other internet users.  To effectively help you increase your sales, customer testimonials need to be seen and prominently displayed.

Speaking of being displayed, there are also a number of different ways that you can have your customer testimonials displayed. The most common form of customer testimonials, even is in printed format, like a small paragraph.  Of course, this is okay to do this, but you may want to take it a step further.  If it is at all possible, you may want to think about having your customers give their testimonials in video format.  This is relatively easy to do as many internet users have webcams.

If you are unable to do a video format, you will at least want to include pictures with your written reviews or customer testimonials.  Having a picture, even just a headshot, of the person who gave the review, puts a face to it.  This is something that many consumers search for. Although a picture really doesn’t mean anything, it gives consumer a sense of trust, a feeling that it is a real, legitimate review.

Customer testimonials are a great way to prove the quality your product or service and even increase the chances of it selling.  One important thing that you always need to remember is change.  You never want to edit or change your customer testimonials without permission. In fact, changing your customer’s testimonials may land you in hot water; hot water that may bring you some negative, unwanted publicity. So always ask first and ensure they are happy with what is being published.

The post How To Grow Your Business Through Recommendations appeared first on Spirit of Venus.

If properly executed, the idea is that you may be able to attract a large number of buyers, just for offering some additional bonuses.  To make the most of this you must choose the bonus wisely.  Bonuses that may be worthwhile putting extra effort into adding to your webpage offer include free product samples, coupons, discount codes, printable charts or other resource guides, or additional e-book features, like more content or extra chapters to e-books.

In addition to having a wide variety of bonuses to choose from, when offering them with a purchase, you can also decide where those bonuses will come from.  For instance, there are many e-book authors who like to offer their own bonuses.  These types of bonuses often include additional e-book content or printable resources, such as charts.  For example, if you are writing an e-book that outlines getting out of debt, you may want to include a number of extra, but free printable resources. These guides could include monthly budget charts, a debt total tall sheet, or a chart that can be used to track spending habits.

What is nice about offering these types of free bonuses is that they are relatively easy to offer and they are bonuses that many people will use and find helpful.

If you are interested in offering a different type of bonus, such as free product samples or coupons, you may need outside assistance.  For this example, let’s say that you were trying to sell an e-book that outlines caring for your exotic pet.  You may be able to partner with an exotic pet store, online or offline.  In most cases, you will find that most businesses would be more than willing to provide you with coupons or discount codes which you could include in your offer and give to your buyers.  It is also important to note that the company which you partner with may also be able to benefit; they too will likely see an increase in sales, as many consumers shop where they can save money.  Those first-time sales may even create long-term customers; therefore, everything works out for everyone involved and it becomes a win-win for all.

If you are able to create your own low-cost bonuses, like printable resource guides, you may want to think about giving these bonuses away to all buyers.  If you are partnering with another business, to offer free product samples or coupons, it might be best to set a time frame or limit the number of buyers who qualify for the bonuses. Time sensitivity often forces people to make the decision ‘now’ rather than losing out on the offer. Advertising that bonuses are available for the first one hundred buyers will likely cause a temporary spike in sales, but it may be just enough to generate interest or create a “buzz.”

Adding a bonus or bonuses to your product offer is something that is completely optional; you don’t have to do it if you don’t want to.  However, bonuses have a fairly high success rate, especially when marketed the proper way. Lets’ face it, from a consumer standpoint, do you like getting free things?  There is a good chance that you do and so do millions of other consumers too.

The post Value Perception – What’s The Secret To Added Value Bonuses? appeared first on Spirit of Venus.