If you never get round to writing a business plan (let’s face it, they’re only really necessary if you wish to get a loan or attract investors), always have a marketing plan. A marketing plan will: Keep you on track Allow you to measure results Know where to adjust your marketing strategy Spend only on ‘what works’ Test and measure on ...
What does your personal image say about you? How important is it to have a positive personal image? Can it increase your business success? You may consider the image of your company, your logo, your website, your business cards – all of which give a message about you and your business. But when it comes to your ...
Step 5: Ability to Present with Confidence It’s our greatest fear – public speaking!! In fact, it’s often said that people fear it more than they do the act of dying. And yet, delivering a powerful presentation has the effect of propelling you forward as an expert in your field quickly and easily. It’s also one the ...
Step 4: Build Your Key Relationships “If you could do it by yourself, chances are you’d have done it anyway by now”, how many times have you heard someone say that? Reality is most people struggle on by them-selves trying to do everything in their business. This is fine if you want to end up exhausted, ...
Step 3: Discover Your Leadership Style I’ve always found it fascinating to learn about my own leadership style and how amazingly accurate some of those analysed reports are! A key part of growing as a person and also in growing your business is to learn all you can about ‘you’ and your leadership style. And I’ve yet ...
Step 2: View Sales as the Lifeblood of Your Business How do you feel about sales or having to sell to someone? Chances are you don’t particularly enjoy the activity. If you do, that’s fantastic, you are in the minority. Sadly, in my experience it’s often the most dreaded activity of small business owners and solopreneurs. ...
Step 1: Review Your Personal Performance Your success, whatever your field, whatever your qualifications, whatever you do, does not rely on the economy and the fluctuations in the market place. It really does all begin with YOU. How is your current performance? How is the performance of your team or those you choose to work with? How ...