Streamlining all your social media as one task you can set up once each month (or however often you prefer to task it), makes sense. Your life will be so much easier and your business activity consistent.
Use tools such as HOOTSUITE and SPROUT SOCIAL to manage multiple social media accounts. You can schedule posts to multiple social media platforms at the same time, track responses, competitors and events.
You can set it up to post multiple times a day, but you only have to login once a day to look for replies or comments. Similarly, cloud based software such as ZENDESK can help you manage your social media so that your responses, queries and comments from customers are all managed centrally.
Using these tools will prove invaluable when customers can contact you via email, website, telephone, social media and any other channels.
Your life will be so much easier, and your business running like clockwork.