Are you stuck for ideas to promote your business, or fed up with the mundane advertisements? Then try these quick ideas to help promote your business: Think ‘Richard Branson dressed as a bride’ which was just one of his publicity stunts to promote the launch of his Virgin Bride Business. Okay, you don’t have to ...
What is your marketing strategy? Indeed do you have one? Either way, marketing is something that many people struggle with and find it difficult to get a strategy that works for their business. Your strategy will need to differ depending on what you want to achieve. The problem is that many small business owners spend much ...
If you had $5,000 in your marketing budget… what would you choose to do? Is it more effective to: Buy a major list and send out to those people, five hundred postcards promoting your offer. Find a list of 25 individuals and send them something that’s very specific to what you do? I was in my local garden centre ...
It’s difficult to find the time to do everything in your business and that’s one of the reasons you really MUST make time for this one activity – List building. Why is list building so important? Here’s a number of reasons why this needs to be a priority activity. i. When you have a list of people you already ...
One of the biggest blunders I see that many small businesses make is by not defining what their ideal target market is. So here's the 7 steps you need to take to do this: ...
Looking for tips on e-marketing? Here you go: i. Use email newsletters to keep customers informed. This helps maintain brand awareness and gives you the opportunity to advertise andy new products or services you might have. ii. Don't use span words, especially in the title of your email. These are words such as ...
We all make mistakes but some of them can be fatal to your business if you're not careful. So try to avoid making these: 1. No market research – Just because something feels 'like a good idea' or 'I developed it because my friend or family like it' and then not being able to find a ...