Email marketing is such a wonderful way to reach large amounts of customers in a short amount of time. This is a very inexpensive marketing method that is effective. It will result in getting more traffic to your website thus generating more sales. Email marketing can be used by any type of business regardless of the products or services they have to offer.

One huge advantage of email marketing is it can be effective for both large and small businesses. When it comes to regular commerce, the larger company can afford to print up colorful fliers and ads. This is much harder for smaller businesses due to the expense. Email marketing can be done using software so that even small businesses can create effective and professional looking email marketing campaigns on a small budget. This willhopefully help them increase their sales.

Email marketing is an effective way to deliver the information you want to get to consumers in the method they enjoy using. Most everyone has email these days and it is common to log on and check for messages several times each day. It also allows you the opportunity to reach consumers around the globe. There are no boundaries when it comes to location with this method of marketing.

On average email marketing costs 78% less than other types of marketing. This savings is after the cost of research, testing, and sending the emails. It also takes the cost of consulting into consideration. Email marketing consulting is often less expensive than other marketing consultants. This means you can choose to save money or maybe invest more but reach more people. In addition to saving money, you save valuable time. Your emails can be scheduled to go out at times when you are out of the office or working on other projects.

To appeal to your consumers, email marketing allows you to use graphics, games, music, videos, and other types of materials to gain their interest. This is something most other marketing concepts don’t allow. Sure, they offer one or two choices but it seems like everything is possible with email marketing concepts. Since you have the name and purchasing history of the individual, you can personalize the email. This makes the customer feel more trusting towards you as well as more loyal to the company. It is much better than getting a piece of mail at home that says dear customer. You will be able to create marketing lists that allow you to send a marketing campaign only to a target market. This is a very effective way of sending different campaigns to different customers.

The process of email marketing gives you tools for measuring the successful of the marketing campaign. You can measure the click through rate, conversion rate, find out how a person linked to your website, and many more ways of analyzing data.

Customers can choose to opt out by clicking the link in your email marketing campaign. This saves you money by knowing who isn’t interested in receiving your information. There is no way to know that with other types of marketing campaigns. For those who are interested in your email marketing campaign, you will see the responses quickly. This is a great way of knowing what is effective for future marketing endeavors.

Email marketing is one of the most common as well as most successful marketing methods available. With the volumes of consumers on the internet everyday it only makes sense to use it from a business point of view. Email marketing is a great way to reach a volume of people quickly and inexpensively. Email marketing is a great opportunity to communicate with your customers. This is an effective way to be able to analyze your marketing tools so you will know what is working and what areas you need to continue improving.

It Was Amazing!

19 Top Business Mentors, One Critical Message… “How To Achieve Giant Results, Opportunities and Wealth”

The “Grow With The Masters” Summit 22^nd - 26^th April

There’s still time to grab your copy of this hugely inspirational group of acclaimed mentors as they reveal the secrets for achieving giant results, opportunities and wealth – AND claim 19 FREE Gifts too!

Click here now

A brilliant tele-seminar series taken over 19 sixty-minute calls where you’ll discover secrets like:

• The missing link to wealth and big money making opportunities … and why the majority of people miss out on these … making it easier for you!
• How to activate your spiritual business chakras … and why it’s essential to removing these blocks to enable attracting clients
• The secrets to getting yourself booked as a speaker … and filling your diary with paid speaking spots all year long!
• How to quickly and easily find the hidden money in your business … and 3 (often overlooked) ways you can immediately access an additional £20,000+ right now!
• The 10 step blueprint to literally sky rocket your business … and how to avoid the critical (but common) mistakes that cost you dearly
• A process to take you from Zero to a 7 Figure Income right now … and discover the critical ingredients to achieving this and why most entrepreneurial businesses miss the essential keys
• Discover why many trainers, coaches and practitioners today are doomed for failure …  and what the majority of successful ones are doing to generate their 6 and 7 figure incomes.
• How to build your list of raving fans … turn them into paying clients … and keep them coming back for more … with a few simple but very magical words
• How to overcome your broke beliefs and break through to living with amazing abundance and passion for life
• Discover the secrets to conversations between buyers and sellers that generate leads into sales conversions and the myths behind most e-marketing marketers (which they won’t want you to know!)
• A world of opportunities to making ALL the money you want right now … it’s right at your fingertips … and you’ll discover how to fast track your results to achieving the wealth you want

Click here now

The “Grow With The Masters” Summit
22^nd – 26^th April

Join a group of acclaimed mentors as they reveal the secrets for achieving giant results, opportunities and wealth.

Click here to signup now

A brilliant tele-seminar series taken over 19 sixty-minute calls where you’ll discover secrets like:

• The missing link to wealth and big money making opportunities … and why the majority of people miss out on these … making it easier for you!
• How to activate your spiritual business chakras … and why it’s essential to removing these blocks to enable attracting clients
• The secrets to getting yourself booked as a speaker … and filling your diary with paid speaking spots all year long!
• How to quickly and easily find the hidden money in your business … and 3 (often overlooked) ways you can immediately access an additional £20,000+ right now!
• The 10 step blueprint to literally sky rocket your business … and how to avoid the critical (but common) mistakes that cost you dearly
• A process to take you from Zero to a 7 Figure Income right now … and discover the critical ingredients to achieving this and why most entrepreneurial businesses miss the essential keys
• Discover why many trainers, coaches and practitioners today are doomed for failure …  and what the majority of successful ones are doing to generate their 6 and 7 figure incomes.
• How to build your list of raving fans … turn them into paying clients … and keep them coming back for more … with a few simple but very magical words
• How to overcome your broke beliefs and break through to living with amazing abundance and passion for life
• Discover the secrets to conversations between buyers and sellers that generate leads into sales conversions and the myths behind most e-marketing marketers (which they won’t want you to know!)

A world of opportunities to making ALL the money you want right now … it’s right at your fingertips … and you’ll discover how to fast track your results to achieving the wealth you want

Costly Mistake #1
Believing that price is the primary reason why people make their buying decision. Price is a factor, but it is very seldom the motivating factor behind the person’s final decision to buy from you.

Costly Mistake #2
Not asking the RIGHT questions that will give you the information you need to negotiate the sale.

Costly Mistake #3
Thinking you have to charge the ‘going rate’ for your industry and basing your price on this. Yes, for some products (such as basic food items) there will be a ceiling on what people will be prepared to pay, but for many businesses, this is not the case. Set your price on what you want to charge based on the income you want to generate into your business.

Costly Mistake #4
Failing to establish the value of your product or service. You need to position your product or service according to what is most important to each potential buyer.

Costly Mistake #5
Getting emotional during the sales process, taking it personally and failing to remain objective.

Costly Mistake #6
Not having a plan to work too. Failure to plan is planning to fail. Invest time to go through the tactics you will use, any concessions you may want to negotiate on and what information you will need to get the best outcome.

Costly Mistake #7
Not walking away when the sale doesn’t make good business sense. If it is not profitable enough and takes up too much of your time – don’t do it.

Costly Mistake #8
Justifying your price when your prospect appears to flinch at your quote. Don’t – stay silent.

Costly Mistake #9
Fear of loss. When you are desperate for the business, you may make the mistake of offering too may concessions just to make the sale. Instead, concentrate effort into filling up your pipeline so that there is always someone else in the wings to sell to.

Costly Mistake #10
Immediately dropping the price to close the deal. Remember that price is rarely the primary reason people will buy from you. Instead, consider other options that will give them added value.

While there are dozens of strategies, techniques and tactics that can influence negotiations in your favour, there’s one technique that many people find particularly challenging to effectively execute, and yet, it’s very powerful when used well. This is the ‘power of silence’ and how to use it your advantage.

The problem is that feels very uncomfortable when you’re in a sales situation and you get that dead air, or silence gap. It seems as if it engulfs the whole of the sales conversation and you have an urgency to fill the gap by saying something.

Well, don’t. Silence is a very powerful weapon to use during negotiations. It does take effort and discipline to master. You do have to concentrate, but in doing so, it will help you gain more leverage.

Here’s a couple of examples of what I’m talking about …

A few years ago a colleague of mine Melinda, was in a situation whereby she needed to find a new technical support person. Her relationship with the person she had been using came to an abrupt end when he decided virtually overnight to head into the sunset on a trip of lifetime. She was left with no-one to give her the technical support she needed for her online business.

She quickly asked around and was given a referral for someone who came with glowing reports of their work. All went well with the discussion on what was required and how they would work together. The only thing to decide on was the price. The person stated that she wanted £X for her services. My colleague was horrified as the amount she’d just been quoted, which was more than three times what she’d been paying to her recent technical support person. She said, “that’s a huge amount. How can you justify that?” The response was, “those are my fees”.

My colleague replied, “but I’ve only been paying someone less than a third of what you’ve just quoted me – can you give me a better price?”. The response was – silence.

It had arrived, that very uncomfortable moment that seems to stretch on forever just happened. Melinda soon realized that she wasn’t going to get another response unless she spoke first. It also gave her time to justify in her own mind that she badly needed the service offered and to get this person, she was going to have to pay the fees she’d just been quoted. She replied, “well, if that’s what I’ve to pay then I’ll have to accept that”, and she did. That’s the power of silence in negotiations.

Another person I know was having a conversation with a journalist who’d contacted her for an article he’d like to use in his publication. She asked him to give her more details. So he went on to discuss the terms of the advertising campaign and how the article would be used. During this time, she remained silent and listened to what he had to say. Then the silent pause … before he said, “but we only have £250 in our budget to pay you”. Up to that point she had not realised there was any payment at all. By keeping silent and not jumping straight in to say, ‘of course providing you keep my details in as the author’ (which is what often happens), she’d earned an additional £250.

Here’s how to put the power of silence to use in your business:

• Become aware of silences during negotiations and the times they occur. This will get you to feel more comfortable with silence gaps and also to feel confident that you are in a place of power, rather than having to justify yourself.
• Give for 3-5 seconds before responding to a comment or statement that your prospect has made. The other person will often volunteer additional information that they wouldn’t otherwise have given to you.
• In training, coaching, or even in interview situations, this is a useful technique to use. When you’ve asked a question and the person has answered it. Sit back and allow a few moments of silence, because invariably the person will respond with a deeper thoughtful meaning to what they’d originally said.

I hope this technique is helpful for you. Use it in practice and observe the difference it makes to your business and your confidence too!

Have you recently created an e-book or something similar you want to promote online?  If so, do you have a plan on how you’re going to sell that e-book or downloadable product?

If you are interested in profiting from your latest creation, you can do so, but you may need a little bit of assistance.  To make money, you need to rely on internet sales.  The only problem is that to have internet sales, your product needs to be seen and known about by many more people that you probably have on your current list.

While it may be difficult at times, there are a number of easy ways that you can go about having your e-book or downloadable product successfully promoted.

And lets’ face it if you do not advertise or promote your product, consumers will not even know that it exists. Something can’t be purchased if no one knows that it is available for sale.  Promotion is also important because, if properly implemented, it gets people talking; it creates a buzz about what you do. And there’s no better way of getting promoted than getting other people to help you with the promotion.

So here’s a few easy ways to get people onboard:

• One of the quickest ways that you can go about finding people to help with your promotion is by using the internet. After all, that is where your e-book or downloadable product will be sold. Do a quick search and find people who are already involved in these types of promotions.

• You can find people by visiting online message boards or forums. If you do this, you will find there are a large number of internet users who are also looking for help, when it comes to selling a product or a service.  You could then offer to do a link exchange.  A link exchange is when two individuals agree to help each other promote their products.  For obvious reasons though, you will want to make sure that you do not help to promote a product that could be considered your competition.

• Speaking of online message boards and forums, you can do your own promoting when searching for someone to help you. A large number of message boards and forums allow members to create a signature.  Many posters use a signature to display their favorite quotes or song lyrics, but most use it to promote their business or products; you can also do the same.  For instance, if you are selling something on pet care, you can have a catchy signature line and a link to your sales pages.  This concept works great, especially if you are on a forum that is related to the topic of your offer, like a pet lovers forum. You may also be able to find other posters who are willing to promote your e-book in their signature lines too.

• In conjunction with using online message boards or forums to find people who are willing to promote your product, you can also use standard internet searches.  You will want to search for websites that are, in one way or another, related to the content of your offer.  A large number of web-masters may do a link exchange, but others may want you to pay a small amount of money for an advertising slot.

Even if you must pay for advertising, it will likely be worth it, especially if you find a popular, high traffic website.

As an act of kindness, you may want to provide other internet users with incentives for helping you promote your offer, especially if you are looking to have this help without paying for it.  A popular incentive, as mentioned above, is a link exchange. In addition to a link exchange, you may even want to give your promotional assistants a free copy of your e-book or downloadable product.  In fact, you may even be asked for a free copy. This is actually quite common, as many individuals want to know exactly what they are helping to promote.

Remember that promoting your e-book or downloadable offers is the best way to profit from it.  With a little bit of research and hard work, you should be able to find a large number of individuals who would be willing to help you, and many will do so free of charge.

Free downloads and e-books are quickly becoming what used to termed as two a penny. If you would like to make a profit selling these types of products online then you need to be able to set yourself apart from the rest.

One of the easiest ways to do this is through positive recommendations and reviews.  People are more likely to buy an e-book, especially a e-book or guide, if it comes highly rated and recommended.  If you would like to know how product reviews and recommendations can help you, you are urged to read on.  A number of helpful tips are outlined below:

As mentioned above, there are a number of different ways that product reviews and recommendations can help you.  It was also mentioned that e-books are becoming ‘two a penny’.  Essentially, this means that there are so many free downloads and low-cost e-books available for sale; it is often difficult to make a any sale at all with so much competition.

Getting reviews or recommendations from your previous customers, which are also referred to as testimonials, may help increase your sales.  Positive testimonials help to create a name for yourself; a good name.  They can also create a sense of trust; trust that many consumers go searching for before making an online purchase, even an e-book purchase.

Although it is important to know just how helpful customer testimonials are and how they can help you, you may also be wondering about getting them in the first place.  Many people believe that you have to sell  your product first before receiving any customer testimonials or reviews.  This is not true.  Many people publishing their first book give it away in exchange for great reviews. In this instance, it is often given away as a freebie as a downloadable e-version, but they ask you to pay the package and postage if you want to receive the printed copy. For the first 50 or so books this is great marketing as you obtain their names and contact details to your list too. To find willing people, visit a few forums as there are plenty of willing people there who will participate.

Once you have a collection of customer testimonials, it is important that you put them to good use.  In fact, you will want to make sure that you use them to the best of your ability.  Not only will you want to display your customer testimonials on your webpage or your e-book sales page, but you will want to take it a step further.  It may be a good idea to use customer quotes in a press release or even in a newsletter that you send out to other internet users.  To effectively help you increase your sales, customer testimonials need to be seen and prominently displayed.

Speaking of being displayed, there are also a number of different ways that you can have your customer testimonials displayed. The most common form of customer testimonials, even is in printed format, like a small paragraph.  Of course, this is okay to do this, but you may want to take it a step further.  If it is at all possible, you may want to think about having your customers give their testimonials in video format.  This is relatively easy to do as many internet users have webcams.

If you are unable to do a video format, you will at least want to include pictures with your written reviews or customer testimonials.  Having a picture, even just a headshot, of the person who gave the review, puts a face to it.  This is something that many consumers search for. Although a picture really doesn’t mean anything, it gives consumer a sense of trust, a feeling that it is a real, legitimate review.

Customer testimonials are a great way to prove the quality your product or service and even increase the chances of it selling.  One important thing that you always need to remember is change.  You never want to edit or change your customer testimonials without permission. In fact, changing your customer’s testimonials may land you in hot water; hot water that may bring you some negative, unwanted publicity. So always ask first and ensure they are happy with what is being published.

Whether you are preparing to launch a product online, or sell that e-book, you may want to think about bonuses.  Bonuses are a great way to increase your sales.  It’s no secret that consumers like free things; free things that online are often referred to as bonuses.

If properly executed, the idea is that you may be able to attract a large number of buyers, just for offering some additional bonuses.  To make the most of this you must choose the bonus wisely.  Bonuses that may be worthwhile putting extra effort into adding to your webpage offer include free product samples, coupons, discount codes, printable charts or other resource guides, or additional e-book features, like more content or extra chapters to e-books.

In addition to having a wide variety of bonuses to choose from, when offering them with a purchase, you can also decide where those bonuses will come from.  For instance, there are many e-book authors who like to offer their own bonuses.  These types of bonuses often include additional e-book content or printable resources, such as charts.  For example, if you are writing an e-book that outlines getting out of debt, you may want to include a number of extra, but free printable resources. These guides could include monthly budget charts, a debt total tall sheet, or a chart that can be used to track spending habits.

What is nice about offering these types of free bonuses is that they are relatively easy to offer and they are bonuses that many people will use and find helpful.

If you are interested in offering a different type of bonus, such as free product samples or coupons, you may need outside assistance.  For this example, let’s say that you were trying to sell an e-book that outlines caring for your exotic pet.  You may be able to partner with an exotic pet store, online or offline.  In most cases, you will find that most businesses would be more than willing to provide you with coupons or discount codes which you could include in your offer and give to your buyers.  It is also important to note that the company which you partner with may also be able to benefit; they too will likely see an increase in sales, as many consumers shop where they can save money.  Those first-time sales may even create long-term customers; therefore, everything works out for everyone involved and it becomes a win-win for all.

If you are able to create your own low-cost bonuses, like printable resource guides, you may want to think about giving these bonuses away to all buyers.  If you are partnering with another business, to offer free product samples or coupons, it might be best to set a time frame or limit the number of buyers who qualify for the bonuses. Time sensitivity often forces people to make the decision ‘now’ rather than losing out on the offer. Advertising that bonuses are available for the first one hundred buyers will likely cause a temporary spike in sales, but it may be just enough to generate interest or create a “buzz.”

Adding a bonus or bonuses to your product offer is something that is completely optional; you don’t have to do it if you don’t want to.  However, bonuses have a fairly high success rate, especially when marketed the proper way. Lets’ face it, from a consumer standpoint, do you like getting free things?  There is a good chance that you do and so do millions of other consumers too.

Do you struggle to write an article or want to publish an e-book but don’t know how to get started?

Do you wish that you could write quicker, but without having to compromise the quality of your work?

There are a number of different methods that you can use to write quicker, while keeping the quality of your work the same or even improving it.  Just a few of these

methods, seven to be exact, are outlined below:

(1)        Comfort – If you would like to write quicker, you need to find a setting that you feel comfortable in.  In addition to actually feeling comfortable, you need to be comfortable. Whether you want to work from your bed or outdoors, you are advised to do so.  You are also urged to dress comfortably. When writers are comfortable, they are able to not only work quicker, but also produce better work.  There’s a reason why some of the most creative and successful writers do so from some of the most beautiful, exotic surroundings they can find.

(2)        Distractions – All distractions need to be eliminated. Although this may seem difficult, it doesn’t have to be.  For instance, if you are a work-at-home parent, you can try sending our child to daycare, even if it is only one day a week.  You

can also try working during nap times or even at night, after your child has gone to sleep.  The elimination of distractions is a great way to write quicker.  In fact, it is also known to reduce or completely eliminate the chances of developing writers block.

(3)        Typing – Do you consider yourself to be fast at typing?  If you type less than fifty words per minute (wpm), you may want to think about taking a typing class.  One of the many problems that e-book writers face is that their fingers don’t go as fast

as their minds do.  Once your typing improves to a quicker speed, you may notice a significant improvement in the amount of time that it takes you to write. Or if this is really just too difficult … record what you want to say and have it typed up as a transcript.

(4)        Outlines – If you are an e-book writer who currently doesn’t use an outline, you may want to think about doing so. Outlines are relatively easy to develop and they have an unlimited number of benefits.  One of those benefits is that you know exactly what to write and how to write it.  This means that you can just focus on writing and not necessarily thinking about your next step. This, alone, can save you a considerable amount of time.

(5)        Spell Check – Spell check, without a doubt, is important to any e-book.  That is why it is important that you do it, but you may want to write first and spell check later.  If you use a program like Microsoft Word, all of your misspelled words will

be highlighted and waiting for you. For that reason you are advised to wait until the end, doing so will eliminate small breaks; breaks that may bring on a case of writers block.

(6)        Proofreading – As with spell checking, proofreading is extremely important.  Many e-book authors like to proofread after writing a chapter or a paragraph.  If at all possible, you are urged not to do this. You may want to write now and proofread later. Once you get on a roll with writing, you may not want to stop.  In the end, you may find that it results in you being able to finish your work quicker.

(7)        Time – You are advised to not worry about time.  Even if you

are on a deadline, you are urged to take your time and not think about it.  Worrying about just how much time it takes you to write will have a negative impact on your work.  In fact, it is likely to result in more mistakes.  Those mistakes take time to

fix.  If you are looking to write quicker, you should try focusing on your writing, rather than time itself.  You may be surprised just how much it helps!

The above mentioned write quicker methods are just a few of the many that exist.  As you likely already know, what works for someone else, might not work for you.  With that in mind, you are still advised to give the above mentioned approaches a try.

What do you have to loose?

Writing faster is a lot easier than many people think.  If you put your mind to it, could you be writing faster in no time at all.

Have you ever wondered why some people seem to be very good at selling their products and services, while others struggle? Yet, it’s often nothing to do with what they’re offering or indeed the quality of their services. So what is it that makes the difference?

Sales guru Tom Hopkins says that “champions spend only 40 percent of their time presenting or demonstrating, and no more than 10 percent of their time prospecting”.

Just for the record, the definition according to Tom of a sales champion is someone who falls into the top 10 percent of the sales force in terms of income and production, and they have made training and learning sales techniques an important part of their success.

He then goes on to say that some champions spend no time at all prospecting because referrals keep them busy.

And what does this difference equate to in sales success?

While spending only half as much time demonstrating and presenting as the average sales person, they manage to turn in atleast twice the volume in sales. Infact, it’s more than that, it’s between four and ten times as much as the average sales person will turnover. Imagine what would that do for your business?

How does this compare to the average sales person trying to sell their business products and services?

Research shows that the majority of people spend between 80 to 90 percent of their time presenting and demonstrating their products and services and often they don’t ask for referrals. That’s a marked difference in behaviour.

The success of the high achievers is certainly nothing to do with their confidence in presenting or demonstrating (although I’m sure they will be confident in that part of their practice). It is however more to do with their attention to detail and ability to planning sales. They put time into selecting and qualifying the right people to sell to, at overcoming objections, closing the sale and at deserving and obtaining referrals.

All of these skills are learnable and with practice you will improve. But it’s also about changing your behaviour in managing your time and where you place your focus.

Here are some tips on how you can change your sales behaviour to increase sales performance:

i. Time Management

Keep track on how much time you spend on the different areas of your business. Break it down under each category for instance, Sales conversations, administration, accounts, presenting, networking etc. This will enable you to become aware of where your precious time is going, and more importantly, highlight the areas you need to make changes to.

ii. Referrals

If you don’t already have a referrals policy in place, then it’s time to do that. It doesn’t have to be overly complicated, simply add a short message to your website, business cards or other literature, making people aware of what your referrals policy is. You can use this as a marketing exercise by sending out an email of your new referrals policy directly to your current database.

iii. Tracking ALL Sales Conversations

This really is key to improving your sales performance. Firstly, it’s about identifying what a sales conversation is (and what it isn’t).

Secondly, it’s about increasing the volume of sales conversations that you have. Each day you need to be asking yourself, “How many sales conversations did I have today? This week? This month? This year?

Thirdly, is really important to record all conversations to track your progress. In doing so, you will start to see a pattern on how well your sales conversations are going and it will show up the areas you need to improve on and where the sales process is breaking down. Aim to learn the skills to improve in those areas and track your conversion rate.

Above all else – enjoy making more sales!