Freelance Coaching Tips
Out of the hundreds of books I’ve read and enjoyed (possibly even thousands by now), here are 10 which have really inspired me in my work and I know they will likely inspire you too.
- Your Life, Your Legacy by Roger Hamilton
- Science of Getting Rich by Wallace D.Wattles
- Cracking The Millionaire Code by Mark Victor Hansen & Robert Allen
- Think and Grow Rich by Napolean Hill
- You Were Born rich by Bob Proctor
- Already Rich by Nan Akasha
- The Secrets Of The Millionaire Mind by T.Harv Eker
- The Secret by Rhonda Byrne
- Emotional Intelligence by Daniel Goleman
- Power Up Your Mind by Bill Lucas
The number one reason that you must consider speaking events is that they are one of the best ways to help build your list and generate leads for ANY type of business. If you are not doing this, you really are missing out.
Here’s why you need to use speaking engagements to grow your business?
People Meet You On A Personal Level
People have the opportunity to meet you in person and to give a face to the name. Today, much of what we do is hidden behind the computer screen. Online marketing tools allow us to reach many people without leaving the comfort of your desk. But by giving a talk it gives people the opportunity to gain empathy with you and to meet the real person.
Consider The Statistics
It is estimated that 8-10% of your audience will seek you out after a presentation. They will want more information. This is a great qualifier! And of that 10% who seek you out, they won’t view your follow-up call as a pest, but rather as a ‘guest’.
Project Your Personality
Speaking allows you to project your personality and your skills. People have the opportunity to see you in action and gain an overall view of what you can do for their business problems.
Raises Your Profile
Public speaking is one of the biggest fears many people face. So by giving a talk, you are already a hero in the eyes of most of that audience. It raises your profile and standing in your area of expertise as well as incredibly increasing your credibility.
Highest Form Of Leverage
Addressing a large number of people as against one to one is the very highest form of leverage. The larger the audience, the more sales communications you can have without increasing your time.
If you want to learn how to do this well, email me on: firstname.lastname@example.org OR check out our Powerful Sales Presentations module. It will be a great investment as well as giving you the confidence to overcome any fears you might have.
Making an interesting blog that attracts people to you is one of the greatest ways of building up credibility. Here are 5 simple ways anyone can use to increase the number of readers to your blog.
1. Focus on your readers, rather than a topic. Look at how you can solve a particular problem for specific reader. Instead of starting a business blog, create a blog that focuses on one type of business i.e. start ups or mums working from home. It’s a subtle difference.
2. Voice your Opinion. Give readers the opportunity to read your opinion and see things from their perspective. Ask them to contribute to this with their point of view.
3. Showcase loyal readers. Help to celebrate their success by letting others know about them. This is rewarding loyalty and shouting it from the roof tops.
4. Engage on other people’s blogs. Leave comments or submit a guest post. People love the interaction and recognition for their efforts.
5. Display the benefit of your blog in your blog name and tagline. This helps readers visiting your blog for the first time to see immediately what you do.
How big is your list? What list? That is often the response I get from many trainers or coaches.
The benefits of building a list are well documented. When you have a list of interested people, you can design a programme especially to meet their problems. And you have a ready to go list for marketing any of your products and services. So, here’s a few tips on how to build a list.
1. Make it irresistible. Offer something irresistible to entice them to hand over their information. People love the ‘secrets’ of … or discover the top 5 ways to …’
2. Make it easy. Put your email sign-up offer in a prominent position on your website. It’s no good having a sign-up at the bottom of the page, as people won’t stay long enough to read to that point. So make it easy for them to see exactly where to leave their name and email address.
3. Take the 3 second test. They have 3 seconds or less to make their decision as to whether they will stay on your website and take up your offer. So make it something that instantly grabs their attention and they simply ‘must have’.
4. Test multiple methods.Try different ways to grow your list. Ignore any negative feedback from people who may be critical of pop ups or your methods for testing different list building strategies
5. Ask for the Sign-up. At the end of your blog posts, or any other media message you give out, always include a call-to-action to sign people up to your mailing list. Go to http://optinskin.com to help you create a great looking sign in box
When I first started out in my own training business, I very much worked from job to job. While working, I’d concentrate so hard on the job itself that the rest of my business got neglected. Then I was back on the treadmill looking for new business. Can you relate to that?
I soon realized that I’d have to change how I did things especially as I’d heard so many times that is at least 7 times harder and expensive to find new clients than it is to get additional business from existing clients.
So what I did was to put more effort into my existing relationships and also contacted my past clients too. This is how I did it:
- While in a training or coaching session, I’d slip in a number of questions to gain information from participants. I’d ask what had been helpful. I’d ask what their problems were. I’d ask them what they’d like more of? I’d ask what areas of their work were problematic. And I’d find out what changes were happening in the organisation. All of this information I would gain as part of the session.At the end of the training, yes, I’d ask people to complete the usual happy sheet and rate the training 1-4 (not 5 because I don’t want anything to be in the middle).
Then I’d make a point of following up with feedback to the person who had booked the training. I’d call and set a ‘1 to 1’ session with them. And I’d begin by asking what positive effect the training had had on their organisation. Then I’d take them through (readily prepared) feedback on what I’d learned from the session ‘that would be helpful for future training’. And I’d make a suggested progression plan with them.
By the end of the meeting we were more often than not working together on a future training plan … and booking that next session.
In addition, if I needed to bring in any associates to do other training alongside what I would be offering, then I’d also offer to do that on their behalf. For instance, if it was technical training that I’d identified as being needed – I’d know someone else who could fill that part.
My feet were firmly under the table as the ‘go to’ trainer.
- Secondly, with past clients, I made a point of contacting them with a short telephone call, email or letter. I’d apologise for not getting in touch for a while. Then I’d explain that as part of my increased customer service I was re-connecting with them and could we meet up to exchange notes on their current training needs.More often than not, this would lead to a phone conversation and a meeting to discuss in more depth. Plus, more bookings and continued work.
So try this out for yourself . It does take a little effort, but it really does work!
A very common question that most freelance trainers and coaches ask. It’s particularly confusing when you first start out.
The problem is that until you’ve been in this business for a while, you’ve got nothing to base a daily rate on. Often what happens is that you think back to what it was like in your last job. What salary you had. You had this salary every month regardless of whether you went off sick or took your allocated holiday.
So it’s easy to see why people may start by working out their daily rate based on their last paycheck by dividing the monthly pay by 5 days and then 8 hours.
This is NOT the place to start. There are many more factors to consider when running your own business. Here are a few to consider:
- Think in terms of the total revenue you want to have coming into your business each year. Is it £30,000, £40,000, £50,000 or £100,000+.
- Your total revenue is not your salary. Your total revenue needs to include the other elements of doing your business as well as your salary. This includes the time spent on developing, book-keeping, travelling, net-working, administration, phone calls – and every thing else that you do to run an efficient business. This all adds up and needs to be included.
- Have a conversation over the phone with a potential client first, before driving to a meeting. This way, you will gauge what they are looking for and have the opportunity to ask how much they have in their training budget for the training. This cuts out time wasters and helps you to ‘qualify’ the prospect.
- Take a reality check when quoting for work. How much time has already gone into this so far? Did you have an initial hour on the phone? Did you drive and meet up? Did you need to spend time doing an initial training needs analysis? Did you have to prepare the workbooks? Were there other costs that you’ve incurred? You need to cover all the costs of running your business.
So, take a reality check today on how you are pricing your daily rate. If its far too low, then increase it in line with what you want.