Article Writing Tips

The success of a product launch does not necessarily lie in the quality of the product (although that is important of course), but in the planning to make it a successful launch.

Follow these steps to help you successfully launch your next product:

  1. Clearly identify what your next product or service is. What title will you give it? What are the key words in that title? What additional benefits does it have? What bonuses or additional incentives can you offer?
  2. Promotion Strategy. Outline your promotional plan. What is the web-site and sales page? How do you want this to look? Do you have compelling sales copy? What is the process you want to take the buyer through? How will you deliver the product and any additional bonuses? Where else can you advertise? Can you do talks or presentations? Video and social media? Joint venture partners? How will you manage all of this?
  3. Action Steps. Map these out for the whole process from first attracting your customers through to the after sales process. For joint ventures and advertising, talks etc. these need to be planned in before you do most of the set up to make sure you have people onboard.
  4. Extra Mile. How can you go the extra mile for your customer. Give them a surprise bonus or gift? Or can you do an up sell with something that gives even greater value to using the product they’ve just brought?
  5. Budget. What budget do you have for this promotion? How can you maximize this budget to get most out of it? It is better to split the budget across ten different promotional avenues than to lump it all into one basket. Remember to test small first of all too.
  6. Lead Time. What is the lead time to your promotion? Do you need to get things printed? Packaging? Facilities booked? Joint venture partners on board (these are often busy people and have set timeframes for promotions)? Sales pages and copy?
  7. Follow On. What are you doing following the promotion? If the first product is a small cost, what action do you need to take to get people to your big price offer? This all needs to be part of the bigger picture.

These are just a few helpful tips to help you through the thinking process of making your product launch a success.

Have you heard of Noveltunity?

It’s a fantastic new platform for budding writers where you get the opportunity to promote your book and share it with a great worldwide community.

Want to know more? Listen to my interview with the founder of Noveltunity Rick Karlsruher right here

A QR (quick-response) code is a two-dimensional barcode-like image that can be read by software on a smart phone, usually via a downloadable app. When someone scans the QR code it directs the user to a mobile-optimized web page for more information. It means that a smart phone user can access your website without having to remember the URL. Remember when using QR codes that they are an innately mobile experience so the content you want consumers to view must be mobile optimised.

You can download your QR Code for free using one of the following sites:

http://www.smartytags.com

http://www.qrstuff.com

http://www.mobile-barcodes.com/qr-code-generator

And here’s 10 quick ways you can use your QR Code to enhance your business. Add it to your email signature, business cards, leaflets, handouts, gift giving, sharing a musical message, promotional gift, personalised gift card message, initiate a competition, quick pay option. Be creative!

Note: To set your phone up for scanning QR codes, you need to download the QR application for your phone from your phone provider.

Are you an article writer or an e-book writer?  If so, how long does it take you to write?  Do you wish that you could write quicker, but without having to compromise the quality of your work?  If so, you can.  There are a number of different methods that you can use to write quicker, while keeping the quality of your work the same or even improving it.  Just a few of these methods, seven to be exact, are outlined below.

(1)        Comfort – If you would like to write quicker, you need to find a setting that you feel comfortable in.  In addition to actually feeling comfortable, you need to be  comfortable.  Whether you want to work from your bed or outdoors, you are advised to do so.  You are also urged to dress comfortably.  When writers are comfortable,  they are able to not only work quicker, but also produce better work.

(2)        Distractions – All distractions need to be eliminated. Although this may seem difficult, it doesn’t have to be.  For instance, if you are a work-at-home parent, you  can try sending your child to daycare, even if it is only one day a week.  You can also try working during nap times or even at night, after your child has gone to  sleep.  The elimination of distractions is a great way to write quicker.  In fact, it is also known to reduce or completely eliminate the chances of developing writers block.

(3)        Typing – Do you consider yourself to be fast at typing?  If you type less than fifty words per minute (wpm), you may want to think about taking a typing class. One of the many problems that e-book writers face is that their fingers don’t go as fast as their minds do.  Once your typing improves to a quicker speed, you may notice  a significant improvement in the amount of time that it takes you to write.

(4)        Outlines – If you are an e-book writer who currently doesn’t use an outline, you may want to think about doing so. Outlines are relatively easy to develop and  they have an unlimited number of benefits.  One of those benefits is that you know exactly what to write and how to write it.  This means that you can just focus on  writing and not necessarily thinking about your next step. This, alone, can save you a considerable amount of time.

(5)        Spell Check – Spell check, without a doubt, is important to any e-book.  That is why it is important that you do it, but you may want to write first and spell check  later.  If you use a program like Microsoft Word, all of your misspelled words will be highlighted and waiting for you. For that reason you are advised to wait until the  end, doing so will eliminate small breaks; breaks that may bring on a case of writers block.

(6)        Proofreading – As with spell checking, proofreading is extremely important.  Many e-book authors like to proofread after writing a chapter or a paragraph.  If at  all possible, you are urged not to do this. You may want to write now and proofread later. Once you get on a roll with writing, you may not want to stop.  In the end, you  may find that it results in you being able to finish your work quicker.

(7)        Time – You are advised to not worry about time.  Even if you are on a deadline, you are urged to take your time and not think about it.  Worrying about just how  much time it takes you to write will have a negative impact on your work.  In fact, it is likely to result in more mistakes.  Those mistakes take time to fix.  If you are  looking to write quicker, you should try focusing on your writing, rather than time itself.  You may be surprised just how much it helps!

The above mentioned write quicker methods are just a few of the many that exist.  As you likely already know, what works for someone else, might not work for you.   With that in mind, you are still advised to give the above mentioned approaches a try. What do you have to loose?

Remember: Writing faster is a lot easier than many people think.  If you put your mind to it, could you be writing faster in no time at all.