Did you know that really successful people, in all fields of business are in fact great procrastinators? Because they are great at putting things off and just not doing stuff. So how can that make them successful you might think? Here’s why… They ONLY put off doing those tasks or actions that are either ‘low pay-off’ items or ...
I heard this principle a few years ago and came across it again just the other day, and it is so relevant to anyone who wants to make money in business. Because there is always hidden money in your business but in many cases you either can’t see it or can’t access it. So try using ...
The headline is the one thing that grabs the prospect’s attention. And any copywriter will tell you that its more important to spend time writing your headline than it is to write the sales letter. If you dismiss your headline – that’s it, game over! Because no-one will start reading your letter, ad, brochure, etc., or ...
If I asked you what your USP (unique Selling Proposition), would you be able to tell me? Or would you say something like “I offer great value, or I’ve got a fantastic service, or my prices are very competitive?” Unfortunately, those are the things most people say but there’s nothing really unique about any of ...
Are you stuck for ideas to promote your business, or fed up with the mundane advertisements? Then try these quick ideas to help promote your business: Think ‘Richard Branson dressed as a bride’ which was just one of his publicity stunts to promote the launch of his Virgin Bride Business. Okay, you don’t have to ...
Why do we always try the hard way by placing an expensive advert or spending a fortune on marketing methods that don’t work, when you can do a lot of stuff for FREE! Sound good? Here’s my top 10 easy ways you can do just that: Announce a new product, service or about being the first to ...
What is your marketing strategy? Indeed do you have one? Either way, marketing is something that many people struggle with and find it difficult to get a strategy that works for their business. Your strategy will need to differ depending on what you want to achieve. The problem is that many small business owners spend much ...
If you had $5,000 in your marketing budget… what would you choose to do? Is it more effective to: Buy a major list and send out to those people, five hundred postcards promoting your offer. Find a list of 25 individuals and send them something that’s very specific to what you do? I was in my local garden centre ...
You’ve all seen them haven’t you? Those big glossy adverts placed by large corporations with very deep pockets. And they justify the spend on large adverts because its promoting their brand. This can sometimes lead small business owners into believing that all they need to do is to place an advertisement to get their name out ...
It’s so frustrating isn’t it when you’ve spent time and effort to really understand the prospects problems but they won’t commit to the project because they “want to think about it”. Aaarrrgghhh! Has this ever happened to you? If so, then you need to act fast. You need to give them an incentive to make the ...